Unprecedented $1.39B in Super Bowl Wagers: What’s Fueling the Increase?

As millions of Americans gear up to watch the most anticipated football game of the year, many will also try their luck betting on the outcome and other aspects of the game.

This year, a record $1.39 billion is expected to be legally wagered on the Super Bowl, up from $1.25 billion in 2024, according to the American Gaming Association (AGA). However, with this surge in sports betting, officials are warning fans to stay alert for scams targeting eager bettors.

Why Super Bowl Betting Is Bigger Than Ever

Two major factors are fueling this record-breaking sports betting trend:

  1. More states legalizing sports betting. As of 2025, 38 states have legalized some form of sports betting, expanding access for millions of Americans.
  2. Increased confidence in legal sportsbooks. Consumers are placing more bets with regulated sportsbooks due to better security, transparency, and consumer protection compared to illegal operators.

“We’ve got a lot of sports fans that are contributing to these increasing totals that are now in jurisdictions that are legal,” says Joe Maloney, senior vice president of strategic communications at the AGA.

Legal vs. Illegal Betting: What You Need to Know

Sports betting is only considered legal when placed through licensed operators regulated by state jurisdictions. The vast majority of Super Bowl bets will occur through licensed sportsbook apps or in-person at casino sportsbooks, according to the AGA.

However, some bettors may unknowingly fall into illegal gambling traps. Placing bets with unlicensed or offshore operators can lead to major risks, including losing your winnings, identity theft, and financial fraud.

How to Avoid Betting Scams

Officials are urging bettors to remain vigilant against fraudulent betting operations. The Better Business Bureau (BBB) recommends the following steps to protect yourself:

  • Research before you bet. Check reviews and ratings on the BBB website to verify the legitimacy of a sportsbook.
  • Read the terms and conditions. Understand the fine print, including withdrawal policies and payout structures.
  • Check state gaming boards. Verify if a sportsbook is legally registered in your state before placing any wagers.
  • Beware of offshore operators. If a betting site isn’t licensed in the U.S., it’s a red flag.
  • Only bet on game-related events. According to Maloney, legal bets involve events happening on the field—like touchdowns, final scores, or player statistics. If a website allows bets on non-game-related outcomes, it’s likely a scam.

If You Suspect a Scam

If you believe you’ve been scammed by an illegal betting operation, report it immediately to your state gaming commission and local law enforcement.

Bet Responsibly: It’s Entertainment, Not an Investment

One common mistake among bettors is viewing sports betting as a way to make money rather than a form of entertainment.

“This is not an opportunity to generate wealth,” Maloney warns. “It’s just a way for you to cheer on your team and place a little bit of money on an outcome that you’d like to see.”

FAQs: 

 What’s the safest way to place a Super Bowl bet?

The safest way is through state-regulated sportsbook apps or in-person at licensed casinos. Check your state’s gaming board for approved operators.

 How can I tell if a sportsbook is illegal?

If a sportsbook operates offshore, lacks a state license, or allows bets on non-game-related events, it’s likely illegal.

 What should I do if I get scammed?

Report the incident to your state gaming commission, local law enforcement, and the Better Business Bureau.

 Can I make a living from sports betting?

While some professionals profit from betting, most people should view it as entertainment, not a reliable income source.

 How can I gamble responsibly?

Set a budget, never bet more than you can afford to lose, and avoid chasing losses.

As excitement builds for the Super Bowl, enjoy the game responsibly and bet wisely!

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